In five short years, Caley Golf has become an established challenger brand in the golf equipment market.
A market dominated by expensive global brands with an obsession for ever-changing technology jargon and promoted using big budget advertising campaigns.
Caley Golf has been developed by Ryan Atha, a young Scottish entrepreneur with a passion for golf.
Ryan believes golf has become far too expensive and too complicated for the majority of golfers who simply want great looking clubs and reliable performance at an affordable price.
The name Caley (CAH – LAY) is short for Caledonia, the Roman name Scotland – an affectionate abbreviation still used today. As the home of golf , Scotland, and its reputation for an inclusive and accessible approach to the game was the inspiration behind Caley.
Born in Edinburgh, with three brothers and an enthusiastic golf dad Ryan grew up playing on many of the courses around the city and down the East Lothian coast. His local course was The Braids – a magnificent public course with amazing views and a great example of how accessible and inspiring golf can be.
Ryan believes golf is a sport to be enjoyed by all, old and young, male and female, from beginners to low handicappers. There is no need to play at exclusive, members only courses with strict dress codes.
Nor do you need to buy expensive clubs and use the latest technology being promoted by global brands and by retailers looking to upsell at every opportunity.
How Caley Golf came to be…
When Ryan was working in digital marketing in London, he dreamed of the day he would run his own business based back in Scotland and help make golf much more accessible to all.
He was aware of current trends with small challenger brands taking on the big global brands with an online, direct to consumer business model where he could cut out the middleman and provide great looking, top-quality clubs at reasonable prices.
He was also aware of similar trends in other sectors such as beer and gin where smaller, craft brands with local provenance were starting to challenge the big global brands in their categories.
Working late at night and at weekends, Ryan developed the design and technical specifications for golf clubs that would challenge the status quo. Selling from a basic website he built and using his expertise in digital marketing he quickly established a growing community of enthusiastic customers from across the world.
Customers who were also pleased to provide positive reviews on the performance of clubs as well as the quality of personal service he was able to provide.
Caley Golf’s flagship offering is the 01 and 01T iron sets, aimed at mid to high and mid to low handicap golfers respectively. Both models are of hollow body construction – a sleek, minimalist design which offers distance, forgiveness and workability.
In addition, there is the 01X utility iron which offers the ease of play benefits of a hybrid and utility of an iron. The 01X was voted MyGolfSpy’s Most Wanted Utility Iron of 2023.
The XZ Wedges are the latest addition to Caley’s 2024 range. The wedges feature full-face grooves which help to generate maximum spin even on off-centre strikes ensuring consistent flight and superior feel.
Leaving the last word to his customers there are over 8000 reviews on the Caley Golf website and more than 90% have provided a rating of 5 Stars and leave very positive comments about the quality and performance of the clubs as well as the fast and efficient personal services Ryan provides.
There are also a range of enthusiastic video reviews from a range of independent industry experts and commentators on YouTube, such as Rick Shiels, Peter Finch and Matt Fryer.
If you are looking for a well-designed set of clubs that perform as well as the expensive brands at a much more reasonable cost, then it’s game on for Caley.